Switzerland can make and sell beautiful watches, and Swiss watches are known all over the world for their elegance and precision, and the whole world knows that watches made in Switzerland are made very accurately and delicately. You may even wonder how Switzerland, which is surrounded by seas and mountains, has been able to make great strides in the field of watchmaking and world-renowned industry.
It should be noted that the watch industry did not enter Switzerland until the 14th century and the Swiss were not familiar with this industry and art, when immigrants from France entered the cities of Switzerland, they brought this watch industry and art with them They entered the country, and after that, many watch shops were established in the cities of this country.
When the immigrants entered the cities of this country because their leaders were Protestants, they banned the use of any ornaments, and at that time the use of watches was of less value and importance among French immigrants. For this reason, the Swiss seized the opportunity to learn the art and craft of watchmaking from French immigrants and implement it in their cities and countries. Therefore, the Swiss learned this art and progressed day by day in this field and were able to make and sell beautiful watches and ornaments.
A watch production and manufacturing branch was quickly established in the city of Switzerland, and as a result, it was able to produce and sell many watches. They went to the Jura Mountains to make watches. The number of people producing and manufacturing watches in the country increased to such an extent that in the 19th century, Switzerland reached its peak in watchmaking and made significant progress in this field. The rural people of this country, who were unemployed in winter, also gave their time to make and adjust watch parts, and they could make their watch parts when they were unemployed in winter. The fact that the rural people of this country used to make watch parts in winter and during their free time caused the flourishing and further development of the watchmaking industry of this country.
Switzerland had progressed to such an extent that by 1850 the number of watches produced by Switzerland had reached 2 million and more, while Switzerland’s largest competitor in watchmaking, the United Kingdom, had 200,000 watches. Produced annually. The process that Switzerland had followed was that Switzerland first produced cheap versions of other countries’ watch models, and this process that Switzerland had followed was very influential in their development. Swiss watchmakers were able to produce and sell valuable and popular versions of world watches, American watches, and British watches with little modification. They came up with new ideas and with those ideas they were able to reduce the sales of American watches by about 75%.
With this development, Switzerland was able to build and sell the world’s first waterproof watch in 1926 by Rolex. The first waterproof watch made by Rolex was called the Oyster, and it was the result of the initiative and creativity of the Swiss at Rolex. As there were two world wars in those centuries and many recessions and setbacks, it also had a negative impact on the Swiss Rolex watchmaking industry, but it still failed to destroy the company and the watch industry.
Rules that the Swiss company has in the construction of watches have the following rules:
The phrase “Made in” (Country Name), which was written on the back of the watch and indicated in which country and in which company the watch was made, is a phrase and law that was passed in the late 19th century. In parentheses is the name of each country that made the watch, and the value inside this phrase is unique to each country, indicating the name of the country that made the watch.
It should be noted that Switzerland has some rules for how to record and insert this phrase in watches, which are as follows:
- The value that can be used between this phrase and in parentheses to show the country of manufacture of the watch is only ” Suisse ” and ” produit suisse ” and ” fabrique en Suisse ” and ” qualite Suisse’s or phrases The English translations are ” Swiss ”, ” Swiss Made ” and ” Swiss Movement ” and no other value should be used.
- In the old hours, this phrase was inserted between the number six.
- There are two separate sections for the use of labels in Switzerland, the first of which is called LPM, and are for products that have been manufactured in Switzerland. This law means protection of Swiss trademarks.
This law, which was passed on December 23, 1971, is translated into three languages: French, German and Italian. However, it is important to know that these three languages are the main languages of Switzerland and must be translated to three disadvantages.
- For some watches that are made, their motors must have some features so that they can use the labels ” produit suisse ” and ” fabrique en Suisse ” and ” qualite. The watch can have Yan tags whose motor is made in the form of a cocoon in Switzerland and all controls and supervision of its production have been done in Switzerland.
- Rolex Dray is a well-equipped and equipped laboratory that is for Rolex company and many scientists and specialists are working in these laboratories to increase the quality and efficiency of watches.
- One of the rules of making watches in Rolex companies is that after making watches, they put the watches in special rooms called pressure chambers so that the made watches can withstand the worst and most pressures and their resistance level. Be careful, because the durability of watches is one of the rules that, if approved, will give them a label made in Switzerland.
Swiss watch companies, including Rolex, faced their biggest and newest competitor, Japan, Quartz, after World War II in 1970. This start-up company in Japan, which was established after the world wars in 1970, and by making accurate and inexpensive versions of watches, was able to attract many fans and customers, and the Swiss company Rolex had to deal with this company. The novice was competing. The impact of the Japanese watchmaker Quartz on the Swiss company Rolex was so negative that it laid off half of its staff between 1970 and 1980. The Swiss company was slowly disappearing when one of the company’s designers, Nicholas Hayek, was able to design and build a beautiful design and save Rolex from destruction with this watch and the design of the watch industry. This brand watch designer designed and built the watch, and in this way, he was able to save the Rolex company from destruction.
Of course, today, in addition to the Japanese company Quartz, there are other competitors for the luxury and stylish company Rolex, which is a fierce competitor of Apple, which with the production and manufacture of various types of smart watches and stylish competition between Apple and Lux Rolex There is and they are in competition with each other. Of course, in addition to producing smartwatches along with smartphones, Apple has also entered the watchmaking industry in recent years and was able to make watches in 2017 and offer them to the market. The watches made by Red Cell 2017 were more than the sales of the Swiss company Rolex. Of course, as we have told you in the history of Rolex watchmaking, this company has special skills and can compete with its competitors and be able to overcome them and improve from them. Of course, the outcome of this competition between Rolex and Apple is not clear and we will have to wait for the result.